Those little things that create a memorable experience for a customer. It could be the extra attention a waitress gives a table, the promptness of answering a client's email, remembering a customers name when they arrive at your window of your bank, it could be sharing your knowledge of a product to help a customer make the right decision before a purchase ... those little things that keeps your customers coming back for more, those little things that create a wonderful experience for a customer, those little things that turn your customers into advocates.
By investing that extra little bit, you are exceeding your customers’ expectations. This will enable you to turn your customers from passive users of your products and/or services to active business advocates who recommend you to their peers, without any reservations. Word of mouth publicity is by far the cheapest and most powerful form of advertising a business can generate, and by going above and beyond in any possible way will keep your customers happy and coming back to you.
Loyalty is earned this way, return business is the reward.
Those 'little things' add up and keep us going back.
It's one of the things that can set your business apart from the others of it's kind.
Those 'little things' are not little at all, although it may seem minor to you in the grand scheme of things, in reality they are huge for your customers.
-SeanO
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